HERE IT IS FOLKS, THE MOMENT OF TRUTH! At 11:59 PM tomorrow, I will know how many of my Facebook friends are really interested in knowing what's happening in my art world.
Ok, let's back up.
Since early 2017, I've had an Instagram. I resisted getting one for a long time because I know what a terror Facebook can be, and I didn't really want to be on ANOTHER form of social media. But, my sister finally convinced me that I'd like it because it's "just a bunch of pretty pictures", so I got one.
And ohhhh man... I LOVE it. It's been wonderful sharing pictures and videos of my art and life, filtered beautifully, captioned thoughtfully, and hashtagged appropriately. However, until last month, my Instagram was a personal account, and it "fed" my personal Facebook page. Thanks to a lack of algorithmic control, I was getting lots of views and likes and comments on Instagram and Facebook from my friends and their friends. I even got some commissions and sales from my posts! My personal Facebook is actually my number one source of sales and commissions.
Recently, I switched my Instagram over to a business profile, so I could have access to analytics, and also because I am a real business--Mad World Art Ltd. Co.--and it was only a matter of time before I got thrown in Facebook jail for posting sales material on my personal page. However, having a Business Instagram means it can only feed my business Facebook page--Mad Does Things.
AND I TELL YOU WHAT, FOLKS: IT IS CRICKET CITY. I get maybe 1/10th the engagement on my business pages than I did from my personal pages. It sucks and makes me kind of sad, but I know it's temporary until I can build a nice fan/client base, made of people who chose my art--not just people who happen to be friends with me on Facebook and don't know how to hide me!
So, I am holding a little event on my Facebook page tomorrow, between 12:00 AM and 11:59 PM on April 1, 2020--4 years after a world-shattering breakup that eventually led me to shove fear aside and JUST GO FOR IT when it came to my art. The event is basically a membership/like/follower drive (complete with a giveaway of a 5" x 7" kraken print). I am inviting ALL my Facebook friends. It will be the last business thing I do directly on my personal page, because after that,
I'll know which of my Facebook friends are in...
and which are out.
And the ones that are out... they'll be back to seeing my slightly less colorful, slightly less filtered, infinitely less hashtagged